Every brand should represent a unique value. Each brand has the opportunity to become distinct in people's minds by enhancing their perception of value through self-discovery. The essence of marketing flows around“value.” For every brand, marketing is a journey from creating value, conveying value, communicating value, to delivering value.
Labels play a crucial role in conveying the perceived value of products or brands. Creative and personalized labels catch the eye immediately, seizing consumer attention.
Imagine drinking a bottle of orange juice with no branding or product description; how would you feel? Would you think it's an untested product? Could it be substandard, or perhaps not well-known, possibly coming from a small workshop? Such an experience would surely be unpleasant.
We need not only great products but also outstanding labels. The role of labels is to create and convey value.
Take Starbucks as an example. What value does Starbucks aim to create? Clearly, it’s not simply about “a good cup of coffee.” A more fitting description might be“a refined experience related to coffee.” This refined experience encompasses the artisanal coffee roasting process and the cultural origins of the coffee beans, as well as the flavor represented by the natural aroma from hand-ground coffee.
However, imagine what Starbucks would be without labels. It would just be a cup of coffee, potentially delicious or perhaps bitter, but who knows?
We cannot identify it at first glance without the label. The value of labels helps you recognize brands immediately when faced with a plethora of products, allowing them to stand out. It creates a clear awareness of the brand, establishing brand recognition in the consumer's mind, which leads to engagement and purchases. Ultimately, the delivery of value still relies on the product itself.
So, what are the values of labels? How can we create labels for our brands?
Why We Need Custom Labels
“At Michelin... We need a quality sticker that reflects the premium status of our brand... This is exactly what Sticker it delivered…in a cost-effective and efficient manner. Highly recommended.” — Michelin
- Increase Brand Recognition
Whether a new brand or an established one, we need custom labels to enhance our marketing strategies. By customizing labels for products and packaging, we can boost brand recognition. Professional personalized labels turn every customer interaction into an opportunity for engagement, promotion, and growth. - Enhance Brand Awareness Experience
Well-known brands like McDonald's, KFC, Starbucks, and Nike use labels to help consumers notice their products instead of others on the shelf. - Better Visuals = Better Results
Creative labels with excellent information delivery imply outstanding design, production techniques, and printing technology. They not only attract attention with impactful visuals but also enhance brand loyalty, helping to promote business growth and increase sales. Of course, all this is contingent on the excellence of your product. - Convey Product & Brand Information Through Labels
Customizing labels with brand logos, product information, images, and QR codes ensures accurate communication of relevant details. It is crucial that your information is precise to avoid inaccuracies or errors.
How to Custom Labels for My Business
In the previous article “How to Create Business Stickers: DIY vs. Professional Printing for Large-Scale Needs,” we discussed two primary methods for customizing labels: DIY (Do-It-Yourself) and Professional Printing.
1 DIY Stickers
For startups or those who want to make labels at home, DIY stickers are a good choice.
Designing Labels: Easily create designs using platforms like Cricut Design Space or Canva.
Printing Labels: Use high-quality inkjet or laser printers on specialized sticker paper.
Cutting Shapes: Use a cutting machine or scissors for manual cutting.
The benefits of DIY labels include flexibility and quick production. The downside is the limited quantity, and achieving professional-quality labels requires specialized equipment.
2 Professional Printing
When the demand for labels reaches tens of thousands or more, collaborating with a professional printing company is ideal. Industries like wine, cosmetics, and food packaging typically require large quantities of labels, and professional printing companies can meet these needs with scale, quality, and efficiency.
- Scalability: Professional printing ensures both speed and consistency when handling thousands to millions of labels.
- High-Quality Output: Using premium materials and advanced printing technology ensures that labels are durable and visually striking.
- Cost Efficiency: For bulk orders, professional printing offers significant economic advantages.
- How to Collaborate with Professional Printing Companies?
The process of collaborating with a professional label customization company (like MC Package) is simple: Online Consultation—Submit Requirements (including design files)—Business Quotation—Order Payment—Custom Production—Shipping Logistics.
Conclusion
Labels play a vital role in brand marketing. High-quality labels can make your products stand out among countless others, promoting business growth and increasing sales. Choosing a professional label manufacturer can help achieve high-quality mass production, allowing brands to shine in their marketing efforts.